Treehugger picked up on a story in the Globe and Mail that discusses how several big grocery chains in the US are telling their suppliers that the milk purchased for store brands cannot come from cows who have received rBST. The great news is that it really is large chains taking this on, like WalMart, who are presumably purchasing large quantities of milk and can have an impact on the milk industry. Its not quit the same as going all the way to organic and ethically treated cattle, but its a start.
I wonder, though, if this will raise the price of the store branded milks because the cows they are purchasing from produce less and cost the dairy more to raise the cow to have it start producing.
I wonder, though, if this will raise the price of the store branded milks because the cows they are purchasing from produce less and cost the dairy more to raise the cow to have it start producing.
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Another interesting wrinkle in the milk-marketing business: Despite the PA ruling that states you aren't allowed to differentiate your product by claiming no hormone-fed cows, producers are doing it anyway. They're just adding a little asterisked disclaimer stating "studies have shown no material difference in quality in milk from hormone-fed vs non-hormone fed cows blahblahblah."
This isn't just happening in neo-hippie stores like Whole Foods and our co-op. We see it in Giant Eagle, too, with the Giant Eagle brand milk. Clearly someone's realized that consumers care about this stuff, and not just the "high-end" consumers.
Nice to see market forces beating lobbyists for a change. :-)
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