Thursday, December 6, 2007

Aptera the outsider to the auto market

Continuing my lusting after the Aptera trend, Earth2Tech has nice interview with CEO Steve Fambro on their site. Essentially, Mr. Fambro doesn't see Aptera as a car company yet, but has plans to move the company in that direction once they have an established product and brand.

The analysis is right on the money for at least this consumer. The attraction of an extremely fuel efficient vehicle at a reasonable price in a distinctive and showy styling is palpable. Yes, it looks odd, and will probably get made fun of by serious car heads. I'll get over it.

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