Friday, August 22, 2008

The Fourth Screen

I've seen a Nokia advertisement several times now while watching TED recordings. The hallmark of a good ad is that it makes you want to watch it. This ad has done that for me. Part of its appeal is that it reaches for the interface between humans and video devices, and in part puts forward an opinion on how that video has shaped our lives over the last 80 or so years. (When was the first movie?) I personally recommend viewing in fullscreen mode.

The Fourth Screen (Nokia ad) from Thomas Barthelet on Vimeo.